Olive oil is one of those kitchen staples that never really leaves the counter. You reach for it at breakfast, lunch, and dinner. The right bottle makes everything taste a little better, and the wrong one just sits there disappointing you.
So which one are Americans actually buying? Instacart shared exclusive purchasing data with Food & Wine to find out. The results cover the period from July 1, 2024, through June 30, 2025, and they reveal something encouraging: the most popular olive oil in the entire country costs less than $10.
The Nation’s Favorite Is a Brand You Already Know
The top-selling olive oil brand in America is Pompeian. A 16-ounce bottle of their cold-pressed extra virgin olive oil typically runs about $8. That is it.
Pompeian is based in Maryland and has been in business since 1906. The oil was originally made in Italy, but production has since moved to the United States. Cold-pressing is the method used to extract the oil, which helps preserve both its flavor and its natural antioxidants.
Coming in second and third place are two other familiar names: Bertolli and Filippo Berio. Like Pompeian, both of these brands use a cold-pressed process. And like Pompeian, both offer bottles for under $10, depending on which product you choose.
All three top brands carry a full range of products. Their most affordable options typically blend olives from several regions: Italy, Spain, Greece, California, and South America among them. If you prefer a single-origin oil, each brand offers that too, though you will pay a bit more for it.
A Few Newer Brands Are Growing Fast
While the budget-friendly brands still lead in total sales, Instacart’s data shows that premium olive oils are gaining ground quickly.
The fastest-growing brand right now is Graza, a line of single-origin Spanish olive oils that have become popular largely through social media. Graza comes in a squeezable bottle, which makes it easy to use at the stove. Depending on the size and variety, a bottle runs about $16 to $18.
Another standout is Fresh Press Farms, which landed three separate spots on Instacart’s list of fast-growing brands. This cold-pressed oil is 100% American-made: grown, pressed, and bottled at the company’s farm in southwestern Georgia. The brand says its fully in-house process reduces production time and gets a fresher product to grocery shelves.
Your State May Have Its Own Favorite
Instacart also looked at which olive oil is uniquely popular in each state, meaning the brand that stands out most compared to the national average. The results show a real variety of regional tastes.
West Virginia’s top pick matches the national winner, Pompeian. Bertolli claims the top spot in Mississippi. But most states show a strong preference for something different entirely.
American-made oils show up in some surprising places. Texas Olive Ranch, a family-owned operation out of Texas, is the top pick in Oklahoma. Fresh Press Farms of Georgia claims first place in both Maine and Tennessee. And California-based Harmons leads in Utah.
Here is the full state-by-state breakdown, according to Instacart’s data:
| State | Top Olive Oil Brand |
|---|---|
| Alabama | Bono |
| Alaska | Napoleon Co |
| Arizona | Queen Creek Olive Mill |
| Arkansas | Davinci |
| California | Guss |
| Colorado | Madhava |
| Connecticut | Sclafani |
| Delaware | Cento |
| District of Columbia | Kouzini |
| Florida | Saro Taormina |
| Georgia | Brio |
| Hawaii | Starlytes |
| Idaho | Napoleon Co |
| Illinois | Village Batch |
| Indiana | Dellalpe |
| Iowa | Benissimo |
| Kansas | Cervasi |
| Kentucky | Newman’s Own |
| Louisiana | Mantova |
| Maine | Fresh Press Farms Bold EVOO |
| Maryland | Kouzini |
| Massachusetts | Olivari |
| Michigan | Royal Fine Foods |
| Minnesota | Field Day |
| Mississippi | Bertolli |
| Missouri | Mario |
| Montana | Napoleon Co |
| Nebraska | Davinci |
| Nevada | Oliverda Sana |
| New Hampshire | Olivari |
| New Jersey | Cento |
| New Mexico | Madhava |
| New York | Anicia |
| North Carolina | Terra Delyssa |
| North Dakota | Fiero |
| Ohio | Gia |
| Oklahoma | Texas Olive Ranch |
| Oregon | Durant Olive Mill |
| Pennsylvania | Delallo |
| Rhode Island | Saloio |
| South Carolina | Kosterina |
| South Dakota | Bellucci |
| Tennessee | Fresh Press Farms Bold EVOO |
| Texas | Il Rustico di Casa Asaro |
| Utah | Harmons |
| Vermont | Botticelli |
| Virginia | Kouzini |
| Washington | Napoleon Co |
| West Virginia | Pompeian |
| Wisconsin | Mediterranean Market |
| Wyoming | Napoleon Co |
Whether you stick with the trusted name you have used for years or decide to try something new from your state’s list, it is hard to go wrong. Good olive oil does not have to cost a fortune, and apparently, most of America already knows that.